Small Businesses – Own the Social Media Space!!

As a business owner do you ever drive down the highway and see the same lawyer or realtor spending 100’s of thousands of $$$$’s on billboards a year? Do you tell yourself – “I wish I had the money to market like that?” YOU DO!!!!!!!!! As popular as Social Media is, very few companies have made the commitment to utilize …

How Much Information Do You Give To Close the Deal?

Over the last few weeks I have given many presentations or sales pitches to perspective clients. All of these clients initiated the contact with me. A situation occurred recently where after closing the deal verbally, the potential client immediately started to implement the strategies I had suggested and then informed me they did not want to work with me. That …

Share Me Don’t Like Me!!!!!!

It is amazing when you use Facebook as much as most of us do how simple things that could have huge impacts on your business get missed or ignored. The average person has 338 friends on FB. If we post from our business page and we have 3000 followers approx 33% of people will see your post according to a …

The Black Hole of Marketing

I could enter my mini-van into a classic car show, but, the chances of it winning are probably zero when up against a 1962 Ferrari. That’s obviously common sense right? Well when it comes to Marketing, so many small businesses try and find a relative or friend  who “can do their marketing” for free, or sometimes even worse, they feel …

I’m Bob the Plumber, your Child’s Maths Teacher.

  I have to assume that any sane person would rather have a Maths teacher educate their children in the subject of Maths than a plumber. Assuming the plumber was not a teacher in their previous life (which I understand is a possibility) – it seems commonsense to go with this theory. After all, the teacher specializes in teaching Maths. Why …

Sweet, I am in 2010!

Most business owners want to be successful. Most want to make money. Yet, very few are willing to look deep inside themselves and change their practices to achieve that success. This could be changing with technology, social media, social attitudes, marketing or a variety of other variables that come into play depending on your business. I have talked to so many …

People do not buy at the first “Wink”

I hear so many businesses say “Facebook is pointless” or “I never get any leads on Facebook.” My internal response typically is “you’re 100% correct it’s pointless with that attitude”. Social Media is basically what it says it is; “SOCIAL MEDIA.” With over one billion people on Facebook at any one time, I find it hard to believe some potential clients are not …

Looking for a Web Makeover?

Whether you are looking for a page to promote your services, your products, or your team, Shard Marketing & Branding can create a unique webpage for you that helps create a brand identity and promotes your company. Some of the services we offer: Custom Web Page Design Custom Form Creation Registration Systems Mass Emailing Platforms Payment Gateways Inventory Control Systems …