I hear so many businesses say “Facebook is pointless” or “I never get any leads on Facebook.”
My internal response typically is “you’re 100% correct it’s pointless with that attitude”.
Social Media is basically what it says it is; “SOCIAL MEDIA.” With over one billion people on Facebook at any one time, I find it hard to believe some potential clients are not using the platform. After all, in order for people to begin to consider you as a potential vendor – they need to know you.
Just like online dating, where you typically do not throw yourself into a date at the first “wink” (or at least I did not) with Facebook you need to let people find out about you. Stop hiding behind a phone or email and bring the real you out and yourself. Let people see through Facebook what they would see in person – the real you!! Only when they begin to get to know you will they even remotely contemplate doing business with you.
Shard Marketing President Tony Shard